Photo courtesy of kla4067.
We are going to learn how to create landing pages in WordPress. Landing pages are a marketing term for pages used to track lead generation or custom calls to action. A WordPress landing page is really just a normal WordPress Page using a custom template. The other difference is, we won’t add this page to our navigation menu. This means that the only way a visitor can find this page is if we advertise the page or link to the page via some other method on our site. Different landing pages can be created for different ad campaigns to test which campaign is the most successful.
From the WordPress Dashboard click on Pages then “Add New”. Give your page a title. Add some custom information or calls to action. Be sure to update the Custom Tag Title and Meta Description.
But wait! Don’t click “Publish” yet. We are going to do one more thing. We are going to use the Thesis Skin Custom Template for Landing Pages. On the right side of the Edit Post screen, down a little on the right, is a Thesis Skin Custom Template box. Click the drop-down and select Landing Page.
We will cover Thesis templates in a later topic. For now, it is safe to know that each page in Thesis uses a template. For each post or page you can select which template to use. We have used the default templates up to this point. The main difference between the Landing Page template and other page templates is that there is no sidebar. This would be valid when you want to emphasize the content and didn’t want the sidebar to distract the visitors attention. Remember, you are using this page to inform or compel visitor interaction and you don’t want to distract from that.
Our demo landing page looks like this…
The other thing you may want to do is to add “noindex” to this page. We covered the noindex topic in a prior step discussing SEO. I have chosen this for my demonstration landing page. This is because you don’t want the page to show up in search engines, you want it to be found by a visitor clicking on your link from one of your campaigns. Campaigns don’t have to be paid. They can include social media shares.