Let’s step back from building the website and take a few minutes to set up some website tracking tools. While these tools won’t help us attract visitors or style our look-and-feel, they will help us understand who our visitors are, and how they are using our website. One of the best website analytics tools is Google Analytics. Another great thing about Google Analytics is that it is FREE. A fantastic tool for free is a big win for us. The first thing we need to do is to create an account. Go to http://www.google.com/analytics/ and sign up (again, it’s free). If you have a Gmail account you can sign in with your existing account.
Once you are signed into Google Analytics, click the “Admin” button on the top right of the page.
On the left side of the screen you will now see the link “Add a New Account”. Click this link.
Enter your site details. Enter your URL with “www.” if you set up your WordPress installation with “www.”. I tend to leave off the 3 w’s when I build sites. Click “Get Tracking ID” button.
Google will generate 2 things for you to remember, a Tracking ID and “tracking code”. See red outlines in the picture below. Open a text document and copy-and-paste the tracking code into the document. We’ll need this in our next step. Also, copy the Tracking ID into your text document.
Notice the Status in the picture above. It states “Tracking Not Installed”. Don’t worry about this. We’ll fix this soon. We’ve met the goal of this step and that is to establish and set up Google Analytics for our website.